Associate Manager, Market Development

The primary goal of the market development team is to generate demand among end users. This involves identifying the appropriate products for specific end-user segments needs. Market development is essential for Shure's competitiveness and end-user base expansion.

• Provides support to Distributors, resellers, dealers, system integrators, consultants on project bidding.
• Works collaboratively with marketing team to arranges conferences, seminars, trainings, and other special events.
• Works closely with sales team, in managing the relationship with dealer, reseller, SI, consultants and End-users.
• Works with Applications Engineers to coordinate solution demonstrations, technical training and commissioning to End-user.
• Identifies, researches, evaluates and prioritizes market leads and opportunities to reach potential customers.
• Partner with Global Business Development team to collect the customer voice and needs, support managing global accounts, strengthen local sales partnerships.
• Identifies new market segments and opportunities.
• Schedules, coordinates, and conducts training sessions to educate distributors, system integrators, consultants and dealers on product benefits and sales techniques.
• Provides inputs to the global business development, marketing and sales team on the Company's product lines, competitive activity, from Market Development standpoint.
• Monitors and reports on market/competitor activities.
• Other duties as assigned.

• Bachelor’s degree in Electronic Engineering/Marketing/Sales or a related field.
• Minimum 5 years of experience as a seasoned, experienced professional with comprehensive technical knowledge of audio principles and products.
  
• Knowledge and/or experience in channel management and Global Accounts, a PLUS.
• Strong in analytical skills and problem solving from diverse scopes.
• Excellent verbal and written communication skills in English and Chinese with good communication in all levels and organizational skills.
• Multi-tasking, detail-oriented, well-organized, and time-management skills.
• Computer literate. Experience with SAP – an ADVANTAGE.
• Willingness to travel as needed.

WHO WE ARE

Shure’s mission is to be the most trusted audio brand worldwide – and for over a century, our Core Values have aligned us to be just that. Founded in 1925, we are a leading global manufacturer of audio equipment known for quality, reliability, and durability. We engineer microphones, headphones, wireless audio systems, conferencing systems, and more. And quality doesn’t stop at our products. Our talented teams strive for perfection and innovate every chance they get. We offer an Associate-first culture, flexible work arrangements, and opportunity for all.

Shure is headquartered in United States. We have more than 35 regional sales offices, engineering hubs, distribution centers and manufacturing facilities throughout the Americas, EMEA, and Asia.

Join Shure and Amplify Your Impact. Explore our unique culture and learn the key pillars that define our legacy of excellence.

THE MIX MATTERS

Don’t check off every box in the job requirements? No problem! We recognize that every professional journey is unique and are committed to providing an equitable candidate experience for all prospective Shure Associates. If you’re excited about this role, believe you’ve got the skills to be successful, and share our passion for creating an inclusive, diverse, equitable, and accessible work environment, then apply!

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