Manager, Market Development

Job ID 2023-3572
Job Locations
Workplace Arrangement


Reporting to Manager, Sales, the incumbent identifies, evaluates and prioritizes market leads and opportunities.  Plans programs and participates in field events to support sales growth for Company products for focused market segments. Collects customer leads and feedback on Company products, programs, and services. Having the ability and focus on delivering highest level of service through cultivating and engaging, including pre/post sales (technical) support to client, in building long lasting relationship with each account contact.


  • Identifies, researches, evaluates and prioritizes market leads and opportunities to reach potential customers
  • Identifies new market segments and opportunities/pipelines by means of networking, cold calling, advertising or other means of generating interest from potential clients, across key market of prioritization and product lines
  • Develops and executes education programs and presentations to increase awareness and understanding of the benefits of Company product categories
  • Schedules, coordinates, and conducts pre-sales and technical training/service sessions to educate Distribution Centers, System Integrators, Consultants on Shure products’ benefits and developing their sales skills/knowledge
  • Develops and maintains the relationship with the System Integrators, Consultants and end users by working closely with Regional Sales Manager on the sales process, in providing support on projects’ bidding, management and commissioning
  • Works collaboratively (by means of technical and logistical support) with marketing team to arranges conferences, seminars, clinics, and other events
  • Monitors and reports on market/competitor activities
  • Other duties as assigned


  • Bachelor’s degree in marketing/Communication/Electronics engineering or a related field. 
  • Minimum of 8 years of experience using skills as a seasoned, experienced professional with comprehensive technical knowledge on audio principles and products
  • Good understanding of industry practices and/or company policies/procedures and having experiences in pre (technical sales)/post support processes
  • Able to provide good technical capability and accessibility on Audio (Preferably with AV/IT and RF) related products, including onsite support
  • Technical AV certifications such as CTS, Crestron DMC-D, Dante, Network audio, a PLUS
  • Having knowledge in AV project design, planning and management in market segments such as, office meeting/collaboration spaces, audio/video conferencing and education environment, a PLUS
  • Multi-tasking, detail-oriented, well-organized, and time-management skills
  • Computer literate. Experience with SAP and CRM, as well as Channel management – an ADVANTAGE
  • Excellent verbal and written communication and presentation skills in English, with good communication in all levels and organizational skills
  • Individual with excellent people skills, self-driven, dynamic, passionate and responsible personality with upright attitude and able to work in a fast pace environment, meet tight deadlines, follow up on commitments and be adaptable to work independently, or as a team player
  • About 30% of travel annually



Shure’s mission is to be the most trusted audio brand worldwide – and for nearly a century, our Core Values have aligned us to be just that. Founded in 1925, we are a leading global manufacturer of audio equipment known for quality, reliability, and durability. We engineer microphones, headphones, wireless audio systems, conferencing systems, and more. And quality doesn’t stop at our products. Our talented teams strive for perfection and innovate every chance they get. We offer an Associate-first culture, flexible work arrangements, and opportunity for all.


Shure is headquartered in United States. We have more than 35 regional sales offices, engineering hubs, and manufacturing facilities throughout the Americas, EMEA, and Asia.



Don’t check off every box in the job requirements? No problem! We recognize that every professional journey is unique and are committed to providing an equitable candidate experience for all prospective Shure Associates. If you’re excited about this role, believe you’ve got the skills to be successful, and share our passion for creating an inclusive, diverse, equitable, and accessible work environment, then apply!





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