Digital Insights Analyst

Job ID 2022-2995
Category
Marketing & Product Management
Job Locations
UK-London
Workplace Arrangement
Hybrid, On-site, Remote

Overview

Under direct supervision, responsible for creating actionable insights to inform Shure’s digital customer experience. Serves as an resource in best practice for digital analytics, assists with CRM database management tasks and will be a knowledgeable Google Analytics user. Collaborates with regional and global marketing teams on digital campaigns to optimize performance and improve return on investment. They should be passionate about insights and the benefits data informed decisions can bring to an organization.

Responsibilities

Plan, build, test, analyze and optimize Data Studio dashboards

QA existing dashboards to fix errors and recommend improvements

Support Digital Insights ad hoc/business as usual requests

Help to establish standardized metrics, benchmarks and goals for the digital funnel

Determine functionality that can be leveraged by marketing using Tableau/Salesforce integration

Support efforts to onboard Google Analytics 4

Create new or adjust existing queries in BigQuery to support Data Studio dashboards

Coordinate with social and paid advertising teams to report on performance

Assist with CRM database tasks to maintain database health and performance with tool Validity

Support regional and global marketing teams in defining KPIs and UTMs for campaigns

Adhere and contribute to internal processes and policies, as well as expanding internal knowledge on analytics functionality used by the company

Support projects and initiatives to deploy new functionality and/or enhance existing functionality

Other duties as assigned

 

Qualifications

  • Bachelor’s degree in Marketing, Business Intelligence or Business Analytics or related field
  • 0 to 2 years of experience in reporting/analytics
  • Basic SQL and Intermediate Google Analytics knowledge
  • Strong analytical and problem-solving skills
  • Excellent communication and presentation skills
  • Comfortable being proactive in suggesting opportunities for improvement with exceptional attention to detail
  • Ability to learn and apply company policies and procedures to assigned tasks
  • Ability to follow established procedures on routine work; requiring detailed instructions only on new assignments.
  • Experience with or a desire to learn other digital marketing technologies

Remote work is an option

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