Specialist I, Market Development

Job ID 2021-2527
Marketing & Product Management
Job Locations
US-NY-New York
Workplace Arrangement


Great opportunity to build and grow Shure business with key accounts based in New York City! 


In your role as Market Development Specialist, Key Accounts, you will assist with planning programs and participate in field events to support sales growth for Shure products in targeted accounts. Additionally, you will assist with training, collecting customer leads and useful feedback on Shure’s products, programs, and services. 


  • Assists with developing and executing education programs and presentations with Sales Management, Applications Engineering and Market Development to increase awareness and understanding of the benefits of Shure’s product categories.
  • Identifies, researches, evaluates and prioritizes market leads and opportunities to reach potential customers outside of Shure’s current revenue stream
  • Schedules, coordinates, and conducts training sessions to educate dealers on product benefits and sales techniques
  • Arranges technical and logistical support for conferences, seminars, clinics, and other special events
  • Monitors and reports on the effectiveness of education/training efforts in all markets
  • Monitors on-line forums as assigned and reports on items of interest to Shure
  • Provides support to Product Planners and Product Marketing Specialists on product lines
  • Monitors and reports on competitive activity, both from a product and market development standpoint
  • Assists with developing, through outside partners, multimedia education tools to supplement face-to-face efforts
  • Manages departmental inventory of demo equipment and loan stock


  • Bachelor’s degree in Marketing, Communications, or related field
  • Entry level to 2 years of experience with a basic knowledge of audio principles and equipment and learns to use professional concepts
  • Able to apply company policies and procedures to resolve routine issues.
  • Able to follow standard instructions, practices and procedures in analyzing situations or data
  • Excellent communication and presentation skills
  • Ability to handle multiple assignments
  • Up to 20 weeks of travel annually – including some weekends - is required
  • Detail oriented and well-organized; good time management skills


Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed