Specialist II, Product Management (Life Cycle Management Support)

Job ID 2021-2521
Marketing & Product Management
Job Locations
Workplace Arrangement
Hybrid, On-site


Awesome opportunity to represent the "voice of the customer" at Shure! 


As the Specialist II, Product Management, you will champion the development of new products and changes to current products. You'll work closely with customers, engineers, and global marketing and sales teams to define requirements for new products and existing product changes to ensure they are met.  You'll understand the needs of target end users thoroughly as well as the strengths and weakness of all competitors in the category. You'll use your analytical skills to consider Shure's business needs, customer needs, product designs, and engineering cost/time/risk considerations to make optimal recommendations. 


  • Represents the Global Marketing and Sales Division during product development projects as the “voice of the customer” ensuring that product attributes will create a positive end user value proposition.
  • Works with regional offices to create business assessments for product enhancements and channel product requirements throughout the product lifecycle.   
  • Works with quality, global compliance, and operations to assess product changes related to these areas and create proper documentation to implement changes.  These documents may include but are not limited to assessments, charters, and system change requests.
  • Monitors, analyzes, and provides direction on revenue impacting activities to the product portfolio including quality issues, end of life parts, and global regulatory changes.
  • Writes detailed functional requirements for product development teams ensuring that the development team has clarity on the measures of success in meeting these requirements.  Include technical specifications if necessary. 
  • Executes timely Alpha and Beta testing with end users, analyzing findings to determine the appropriate course of action.
  • Reviews user documentation for accuracy regarding product features, proper usage and expected performance.
  • Provides internal training regarding operation, performance, usage environments, and ordering convention on products prior to launch, serving as the product champion at trade exhibitions during launch. 
  • Maintains expert knowledge of the worldwide market for competitive products, and maintain contact with end users to validate requirements for products, based on competitive offerings and existing Shure products.
  • Performs other duties as assigned


  • Bachelor’s degree in Marketing or related field  
  • Minimum of 2 years of experience
  • Comprehensive knowledge of marketing, product management, or technical support for technical products and continues developing professional expertise.
  • Able to use professional concepts and apply company policies/procedures to work on problems/issues of moderate scope where analysis of situations or data requires a review of a variety of factors.
  • Able to exercise judgment within defined procedures and practices to determine appropriate action.
  • Audio/Music industry experience preferred
  • Knowledge of audio systems strongly preferred
  • Knowledge of global wireless spectrum and regulatory requirements preferred
  • Knowledge of power and rechargeability preferred
  • Ability to travel 10%
  • Strong leadership skills
  • Excellent critical listening, analytic, and writing skills
  • Fluency in Microsoft Office software and internal IT systems



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