Under general supervision of the Sr. Manager of Digital Marketing, the Digital Marketing Specialist II will work closely with the Digital Marketing team, vertical marketing leads, and global partners to manage and maintain social media (paid and organic) and other digital channels. They will internally and externally traffic social campaigns and assets, manage social media communities, and write social media posts for global channels, acting as “owner” of one or more of Shure’s global social accounts. Will conduct relationships with agencies and other vendors, maintaining accountability and ensuring appropriate reporting. Will place paid social ads and coordinate with agency on large campaigns, pull and analyze ad hoc reporting, contribute insights, and provide recommendations. Will work closely with Customer Market Insights to help ensure proper tracking and reporting on Web traffic from marketing campaigns. Travel to trade shows and global meetings may occasionally be required. May participate in search engine optimization (SEO) and other digital marketing activities.